Company milestones



In 2021 ASBIS continued to enlarge its distribution geography and product portfolio. The company expanded the distribution agreements with Vertif, ABBYY Application Software, Compulocks, Mimosa, Pure Storage to the countries. 

Several new distribution agreements were signed such as with Biostar Microtech International Corporation and Micro Focus Enterprise B.V., and Stratus Technologies. 

This year the company completed the certification process the status of a certified Partner of the NVIDIA HGX Platform.  

The Company launched a new business unit, Breezy, which will trade in used Apple and other brand products, for which the current owner will receive a discount on the purchase of new devices from these companies. 


In 2021 ASBIS became the Great Place to Work® Certified company and was recognized by WSE as a socially responsible company. 

The Group of companies opened the second Apple Premium Reseller Store in Kyiv. It is the 18th  Apple showroom store operated by the Group. 

ASBIS Poland moved to a new modern office and a new high-bay warehouse in Ideal Idea City Park in Raszyn, near Warsaw. 

ASBIS took second place in the “WARSAW STOCK EXCHANGE LISTED COMPANY 2020” ranking. 


As was said by Serhei Kostevitch, CEO of ASBISc Enterprises Plc: “Innovation is in our DNA”, which was proven by launching the smart brand AENO (small household appliances segment) and innovative Perenio IONIC SHIELD TM  (ion diffuser that helps to fight coronavirus SARS-CoV-2).   

Prestigio and Clevetura launched the world's first laptop with a touchpad on a keyboard. 


2021 brought numerous awards. The most successful were ASBIS Middle East and ASBIS Slovakia.  

ASBIS Middle East won the TOP DISTRIBUTOR 2021 Award for “PC & Compute” at GEC Awards 8.0  and  ICT Distributor of the Year Award 2021; was recognized as Volume Distributor of the Year for 2021, won the TOSHIBA STAR AWARD for Best Distributor in Surveillance FY2020. 

ASBIS Slovakia was awarded as the best distributor FY 2020 by Lenovo Group and received Dell EMC Partner Award 2021 and the “Distributor of the Year” award from DELL Technologies. 

ASBIS Belarus VAD team was awarded with the “Success of the Year” by Hewlett Packard Enterprise. 

"The CFO of the year" award was given to Marios Christou, Chief Financial Officer of ASBISC ENTERPRISES PLC.  

Prestigio smart Click&Touch 2 keyboard received the prestigious design award “Red Dot 2021”. 



2020 was a jubilee year for ASBIS. 30 years, a small company was established which during that time has become a leading Value Add Distributor, developer and provider of IT, IoT products, solutions and services to the markets of Europe, the Middle East and Africa.

It was also a record year for ASBIS! Company has significantly strengthened its market position and increased profitability in 2020. One more time, high flexibility of ASBIS operations, a well-built product offer, excellent market coverage and very good relations with clients and business partners brought positive effects.


In 2020 the Group invested in innovative technological startup - CLEVETURA LLC with its registered office in Minsk High Tech Park (Belarus). ASBIS acquired 40% shares of this Company which developed TouchOnKeys™ technology – the keyboard with the functionality of a touchpad.


ASBIS has developed very innovative and unique products in its portfolio, including further development of TouchOnKeys™ technology, Prestigio Graphene PD – power banks based on graphene, or Perenio IoT Router – multifunction device with built-in smart home control center.

ASBIS also worked on signing new distribution agreements. In 2020 the Company became the official distributor of such companies as Bang & Olufsen, LEXAR, MacPaw, TINTRI, Rakuten TV, HYPERVSN.


ASBIS and its subsidiaries continued to gain vendors’ awards as the appreciation of its achievements and strong market position.

ASBIS products gained world recognition as well - Prestigio Click&Touch keyboard has been recognized by the jury of the international, prestigious Red Dot Awards competition in four categories simultaneously: Innovative product, Smart product, Computer and IT and TV and Home Entertainment


ASBIS has strengthened its market position and increased profitability, thanks to very good relations with clients and business partners, a well-built product offer and high flexibility in operations. The Group also increased its position in the IT services sector for the corporate client by acquiring the Belarusian company AVECTIS ALC, which was the next step in the implementation of ASBIS strategy.


ASBIS has developed very innovative and unique products in its portfolio. Under the Prestigio brand, the Group introduced the first in the world intuitive Click & Touch keyboard, which is based on the innovative on the world scale Touch on Keys® technology. This technology has been enthusiastically received by markets in Russia, Belarus and Ukraine, and currently work is underway to prepare a new generation of keyboards using Touch on Keys® technology in laptops, tablets, iPads and smartphones as well as TV sets. 
ASBIS also worked on signing new distribution agreements. In 2019 the Company became the official distributor of Ubiquiti Networks and ABBYY Europe GmbH. 


The Group has organized two large IT conferences which raised recognition of ASBIS on higher level: TechFest 2019 in Bratislava, Slovakia and TECH FUSION 2019 in Kiev, Ukraine. Both events were very successful with few thousand of participants and proved very strong expert position of the Company. 


ASBIS continued to gain vendors’ awards as the appreciation of its achievements. The most successful in 2019 was ASBIS Middle East who won a range of prestigious awards: the Volume Distributor of the Year 2019 granted by and Reseller Middle East, the Top Distributor award prized during GEC Awards Ceremony organized by GEC Media Group, VAR ICT Champion Distributor Award and Value Added Distributor of the Year Award during the ConneXions 2019. ASBIS Slovakia gained Lenovo Best Distributor FY 2018/2019 Award and won Dell EMC Best Enterprise Distributor of the Year Award. In 2019 ASBIS was named Enterprise Distributor of the Year by Seagate. 


ASBIS became the official distributor of such world-known giants as Pure Storage, TYAN, AccelStor, SonicWall, Compulocks Brands Inc. and expanded agreement with Western Digital by including SanDisk consumer goods in the distribution portfolio. ASBIS continued development and invested in Building Management. Perenio IoT spol.s.r.o., new IT company, was publicly introduced in Prague on June 25th, 2018. The new company, being a part of ASBIS Group will focus on development and production of Building Management Systems by applying technologies of Internet of Things (IoT). In 2018 ASBIS took part in exhibitions actively. GITEX TECHNOLOGY WEEK, the 2nd World largest IT exhibition Computex and the annual CloudFest 2018 were among those attended by the company. In 2018 ASBIS continued to gain vendors’ awards. The company was named “Distributor of the Year” at “ECA: 2018 Awards”, won two INTEL awards during INTEL Partner Connect Conference, received “Strongest Enterprise Device Growth 2017 in Eastern Europe” award from Western Digital and “Seagate Surveillance Growth FY18”. ASBIS Bosnia and Herzegovina received award as Dell EMC Partner 2018, SEE Distributor of CSG. ASBIS Middle East received award as “The Best Distributor Channel Program of the Year” and “IT Distributor of the Year (Broadline Solutions)”.


ASBIS continued to build up product portfolio. The results of ASBIS work were highly awarded by the vendors. ASBIS became a distributor of INFINIDAT solutions in Central and Eastern European countries. 2017 marked the 25th anniversary of successful distribution partnership between ASBISc Enterprises PLC (WSE: ASB) and Seagate Technology PLC (NASDAQ: STX), a world leading manufacturer of storage solutions for enterprise systems, personal computers and video surveillance systems. By joining forces, companies achieved considerable business results from their synergy, loyalty, and expertise. In 2017 ASBIS was proud to celebrate 20 years of long-term reliable partnership with INTEL, remaining committed to distribution of Intel’s high-end technologies across the markets of its presence. ASBIS gained prominent regional award for AOC business in North Africa, became “Top Distributor FY16/17” and “Value Added Distributor of the Year” in Slovakia. ASBIS Middle East won “IT Distributor of the Year” (Broad line products), “Mobility Distributor of the Year”, “Specialized Distributor of the Year” and “MENA Consumer Tech Distributor of the Year” award. ASBIS teams continued to grow and develop in their areas, providing added value to ASBIS customers and differentiating the company from the competitors.


In 2016, ASBIS has gained several new franchises from different vendors and became the preferred Apple distributor in Ukraine, Belarus and Kazakhstan. ICT community awarded ASBIS for its business excellence with a “MENA Consumer Tech Distributor of the Year” in the Middle East region and a “Value Added Distributor of the Year 2016” in Slovakia. ASBIS won vendors’ recognition: among others, awards from AOC – for outstanding business in North Africa and from ESET – for the highest turnover in Slovakia. ASBIS reinforced its market standing due to new contracts extending its portfolio with advanced products and solutions including StorageCraft’s backup and recovery software, BlackBerry’s software and services, GIGABYTE’s servers, storage systems and motherboards. ASBIS strengthened its human capital: ASBIS’ specialists upgraded and keep developing their skills; in addition, competent VAD professionals joined the Group’s teams.


Another stimulating year. Under the impact of global economic turbulence, ASBIS Group took dynamic restructuring and limiting expenses actions, which were yielding a positive profit. During the first three quarters, ASBIS reviewed its product portfolio, implemented new operation processes, and fine-tuned customer credit procedures. These measures have improved ASBIS’s financial results and strengthened its market position by Q4 2015. ASBIS has expanded its regional presence for a number of contracts: added 16 countries to the contract with Logitech, 2 new regions – to the contract with Dell, and expanded its official distribution of Apple’s smartphones by Armenia and Moldova. ASBIS signed an agreement for SONQUI GPS trackers and enhanced its software portfolio with Intel’s Education Software app suite to supply in all ASBIS countries and BlackBerry’s Software Licenses and Updates to distribute in Cyprus, Estonia and Greece. ASBIS gained prominent regional awards: from Intel – in RCIS and META and from Lenovo – in Slovakia. Honored by its channel partners, ASBIS became the “Best SMB Distributor 2015” in the Middle East and the “Distributor of the Year” across the MENA region. Based on IT Europa’s report, ASBIS become a new entry in the TOP 10 IT-distributors.


It was a challenging year for ASBIS business. Two of ASBIS key markets – Russia and Ukraine – had been affected by political and economic turbulence, which dramatically decreased demand and sales in these regions. However, due to balanced approach, the Company stayed profitable and closed the 4th quarter with significantly improved profitability. ASBIS redirected a part of the business lost in the F.S.U. region mostly to the CEE and introduced deep cost reduction program and countries. Even though ASBIS had to operate in tough times, it continued the development and concluded a number of contracts: with SanDisk, Micron, BlackBerry, and Logitech. The year of the renewal of Canyon positioning under the slogan ‘Be Different. Catch the Trend’. In certain regions, ASBIS won prestigious awards from Lenovo, Hewlett-Packard, ESET, Seagate, IBM, and channel business communities for the best performance. ASBIS was also honored for the investment in the national economy at the ‘CIPA International Investment Awards 2014’ held under the auspices of the President of Cyprus.


Company's well-developed distribution network and sales of our own brands has allowed ASBIS to improve GP margins and the overall profitability. We delivered a three-fold growth in the own brands business as well as a more than 40% higher NPAT. Canyon celebrated 10 years of evolution and success on the global market with over 20 million Canyon products have been sold worldwide. Apple Premium Reseller stores have been opened in Turkmenistan and yet another – in Azerbaijan. ASBIS signed the new contracts with ADATA, Adobe and ZTE; the agreement with BlackBerry was extended to Ukraine. The Company accomplishments were honored by partners and recognized by customers: the ‘Best EMEA Distributor in FY2013’ – from Seagate, and Intel accolade for ‘Dominant position in the distribution of Intel-based smartphones and tablets’; “Components Distributor of the Year”, “Mobility Vendor of the Year”, and Seagate ‘Appreciation of Outstanding Sales Performance’ award – in the Middle East, ‘Computer Partner of the Year’ – in Ireland, and "IBM Distributor of the Year" – in Slovakia. The Warsaw Stock Exchange acknowledged ASBIS as the WSE IR Leader Competition winner.


ASBIS rebuilt the guidelines to better fit to the dynamically changing market situation focusing on profitability; combined with the new Company’ FX hedging strategy it brought the stable positive progress and above forecasted financial results. The Company advanced product portfolio by increasing fast growing and high margin lines and saw the most significant rise in Central and Eastern Europe countries as well as in Western Europe primarily due to robust development of the own brands. ASBIS was continuing to explore new sales channels set up five Apple Premium Reseller stores in Armenia, Azerbaijan, Belarus and two in Kazakhstan. Several vital distribution deals with Ferrari by Logic3, Cygnett, Globo, EVault, Griffin and the breakthrough agreement for BlackBerry in Russia were done. The appreciation from vendors came of nominations for “EMEA Channel Academy: 2012 Awards”, 2 out of the 3 sub-regional “Intel Channel Business Development Awards” in RCIS and META, “Retail Distributor of the Year”, “Peripherals Vendor of the Year“, “Components Distributor of the Year” – in the Middle East.


The significant improvement of Company’ market position and upgraded product portfolio resulted in ASBIS’ nominations for “EMEA Channel Academy 2011 Awards” in four operating regions for the third year in the trot and winning “Middle East & North Africa Distributor of the Year” award. Company gained rights to distribute products of Microlab, Team Group Inc., Point of View, OCZ, Symantec, Netgear, Parallels and QLogic and became the first on EMEA markets with AMD Memory Brand products offer. A number of the accolades come across different operating regions: we were named “Value Added Distributor of the Year in Slovakia”, bagged “Distributor of the Year in Middle East” honour by the readers of “Reseller World ME” magazine and received “Regional Business Partner” award in South-Eastern Europe. 


ASBIS were able to benefit from hard work made on the Company’s fundamentals and product portfolio that we conducted during tough times. As a result, the Company was able to improve our results on every level, beginning from revenues, and ending on net profit. Easing of the crisis was especially visible in revenues that grew in all our major regions. The most important fact however was the rebound on our biggest markets - Russia and Ukraine. ASBIS upgraded its product portfolio by entering distribution agreements with AVG Technologies and extending ongoing deals with Dell, Buffalo, Toshiba, Hitachi and Acer. It allowed Company to increase significantly both market position and revenues and to collect “IT Distributor of the Year in Slovakia”, “Components Distributor of the Year in MENA Region” awards.


The most challenging and certainly the most difficult year of ASBIS business. The company was proactive enough to react fast on the consequences of the world’s financial crisis. ASBIS expands Microsoft distribution to the countries of Eastern and Southern Europe and signed a number of the agreements with software vendors. ASBIS is recognised IdeaPad Platinum Distributor by Lenovo. Over the year ASBIS has signed a total number of 25 new distribution agreements, including Apple for Georgia and 9 countries of the CIS, Western Digital, and Infortrend. This reflected in significant growth of sales, when the world’s financial crisis eased down towards the end of the year.


ASBIS Group has established presence on the emerging market of Latvia, Bosnia and Herzegovina. Online b2b e-shop facilities were launched in Turkey, Latvia and Cyprus. ASBIS expands distribution agreements with Microsoft, Dell, Corsair and Toshiba. New distribution agreements were signed with ABBY and Philips. ASBIS was awarded by Intel for motherboard revenue growth, recognized as “Best Partner” of Microsoft and honored by Distribution Award from Dell. ASBIS 2008 revenues grew by 7.1% Y-O-Y.


ASBIS Expands Toshiba notebook distribution to countries of Eastern and Southern Europe and signs distribution agreement with Dell. Seagate and ASBIS celebrate 15 years of successful partnership. The company consolidates Benelux operations by setting up ASBIS NL BV. ASBIS is recognised Best Partner by PQI and XpertVision and gets honoured by Intel for outstanding sales growth. The company wins investors' trust and completes successful IPO at Warsaw Stock Exchange.


ASBIS wins 15th award from Intel since 1998, as well as awards from Kingston, Transcend, PQI, and Info-Tek for outstanding business results. New disti agreements signed with Silverstone, Patriot and Toshiba. ASBIS goes public. On October 25 ASBISc Enterprises plc gets listed on the London Stock Exchange’s AIM market. 


The company celebrates 15th Anniversary of ASBIS Group and 10th Anniversary of ASBISc Enterprises. Intel grants ASBIS honorable awards for most innovative and efficient mobile demand creation programs in CEE and CIS regions, and for best year on year revenue growth on Intel DP Servers. The company strikes distribution deals with more vendors. Foxconn and Supermicro sign agreements with ASBIS. Over the 15 years of continuous growth the company has established itself as a significant player in the global IT supply chain.  


ASBIS receives the title of ‘The Fastest Growing Samsung Semiconductor Distributor’ in the EMEA region, PQI’s ‘Regional Distributor of the Year’ award, the award “For Continuous Partnership with Transcend” and “The Distributor of the Year” from Tripp Lite. ASBIS reaches across the African continent and establishes presence in South Africa, 26th country in its geographical coverage.  


Seagate named ASBIS Fibre Channel Champion! ASBIS became the only Seagate distributor having Fibre Channel rights in Eastern Europe. New agreements with Adaptec, Sony Semiconductor & Electronics solutions and Toshiba Europe Storage Device Division. Build your own notebook! - ASBIS starts providing customers with a comprehensive line of products and services for manufacturing, branding and selling of mobile PC. The company has 37 offices in 25 countries, producing a turnover of USD 680 million and serving over 11,000 active customers via 4 distribution centres and 33 local warehouses across its vast regions.  


The expansion continues. ASBIS now has 32 offices in 22 countries. New office set up in the UK. ASBIS named most popular distributor'2002 in Bulgaria as a result of the survey held by Computerworld magazine. ASBIS achieves $540 million in revenue. This represents a 44% growth as compared to 2001 (375 million USD).  


Further expansion in Russia. Customers from Nizhny Novgorod, Volgograd, Yekaterinburg and Novosibirsk have an opportunity to order products locally. ASBIS named by Intel ‘the fastest growing distributor in connectivity products in Europe's emerging markets’. Canyon products become available to more than 10,000 ASBIS’ customers in 20 countries. ASBIS also shipped a record number of hard drives – over 1,750,000 units. This represents a 46% increase from 2000 (1,200,000 units).  


Distribution center in Dubai set up as main hub to serve Gulf and Central Asia. The company managed to reach $285M revenue and were recognized as largest PC components distributor in East European Region.  


A regional distribution center in Prague was set up to serve own subsidiaries and key customers in 10 countries of Central and Eastern Europe. ASBIS Middle East in Dubai, Stornet in Ireland and ASBIS Vilnius are new 100% subsidiaries of ASBISc Enterprises.  


Eight new subsidiaries opened in a single year: in the Czech Republic, Croatia, Yugoslavia, Hungary, Poland, Romania, Bulgaria, Slovenia. Distribution agreement with Quantum. Acquisition of 3 Elko offices in the Czech Republic, Slovakia and Belarus.  


ASBIS reached over US$ 100 million of revenue in 1997. The company was recognized by vendors as the fastest growing distributor of computer components in EMEA region. Distribution agreement with Intel. Distribution agreement with IBM Storage Subsystems Division. Distribution agreement with Chaintech. Offices opened in Ukraine and Estonia.  


First franchised partners  in St. Petersburg, Moscow in Russia, and Almaty in Kazakhstan. They gave ASBIS opportunities to provide local services and helped to continue business growth.  


ASBIS Enterprises Limited established in Cyprus as the central operating and holding company. ASBIS recognized by Seagate as #1 distributor in 5 countries of the Former Soviet Union.


The company has been established in 1990 in Minsk, Belarus. Key business directions were Design & Development of thin film magnetic heads, PC assembling, Commercial repair of HDD across USSR. Distribution agreement with Seagate has been signed in 1992.